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The Family Jewels


When We Wear Young | Canadian Online Kids Boutique (plus a giveaway!)

When We Wear Young

My love for modern kids wear just grew ten fold after the launch of When We Wear Young, a Canadian online kids boutique focusing on quality essentials for kids. This Montreal based boutique offers a collection of independent brands from Canada and all over the world that take an ethical approach in their business; lines who create modern styles with quality materials. Think gender neutral, basic designs that can easily be mixed and matched for your 0-4 year olds.

When We Wear Young

Minna, owner and mother to her adorable daughter Alice, struggled to find quality basics for her own daughter. After going on a hunt and sourcing out some amazing brands, she decided to launch her business and bring them together under one cyber roof. A one stop shop for the modern mom.

When We Wear Young

Brands such a Go Gently Nation, Kid’s Stuff, Mingo, Minibasic and Wylo + Co create clothing that is made to last. As a mom we do more than our fair share of laundry (it’s ALWAYS piling up), so finding pieces that wash well will in turn save you money.

Now that Rex is two he is not a fan of standing still and having me take photos, so admittedly there is usually a little bribe involved…lol. Don’t worry, he didn’t eat the whole thing! This minibasic shirt and wylo + co shorts landed in the laundry pile pretty quickly after his treat, but they both washed well and will be put into heavy rotation this summer!

When We Wear Young

Rex seems pretty excited about his OOTD! 😉 Check out their new arrivals here and follow them on Instagram here.

When We Wear Young

Want to win some spending money??! We have teamed up with When We Wear Young to give one lucky winner a $50 promo code towards your first purchase!! Head on over to my Instagram post here, follow @when_we_wear_young and tag two friends in the comments who love modern kids wear! Check out the link to their shop page here. Winner will be announced Friday, June 16th at 10pm PST! Good luck 🙂